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Teaching preschool....You CAN do it!  WE can help!!

Five Transforming Steps To Marketing Your Childcare/Preschool Business!

10/8/2013

17 Comments

 
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Thank you for taking your precious time to join me.  Grab a cup of coffee (you've earned it and if you're ANYTHING like me, you've been working for 8 hours already today and still have another 8 to go!) and get ready to GROW! 

I have been in operation as a top rated daycare/preschool/childcare professional for many years.  I have started and restarted with NOTHING and grown my business in different cities and states.  Each time I restarted I literally had a low to ZERO dollar ad budget. 

Restarting in a new state was the biggest challenge I faced and it brought me to several truths that I may not have fully realized the importance of otherwise. 

Like I mentioned before, I too am an owner/operator of a licensed home childcare business.  I do it ALL myself.  I wear ALL the hats...just like you.  I have learned many lessons in my time and want to HELP providers just like you grow so LET'S GET DOWN TO BUSINESS!!

Five Transforming Steps To Marketing Your Childcare Business!

In this blog post you will learn my top five list of the most important practices for building your enrollment and maintaining an operating waiting list.  I am going to state these and in the weeks to follow will expound on each one of them.   Communication via these five topics will guarantee improvement in the number of people searching for, reaching, and enrolling with YOU.  

In my attempt to provide everyone with what I have learned I am going to host a
FREE One Hour WEBINAR  covering these topics on Tuesday, October 22nd at 1p.m. Central Time (naptime :))  Since the response on LinkedIn has been tremendous, please sign up today.  It sounds so cliché to say, but it's true...space is limited.  AND when you sign up, please realize that you are securing a spot that someone else may have also needed...put it on your calendar and make sure you attend.  (You want to know all this anyway:))

My Free Webinar Will Cover These Topics:

1.
    Learn how to utilize Social Media Marketing to 
        1. Attract new clients,
        2. Retain existing clients, 
        3. Build a top rated reputation in  your community. 
            (This one is HUGE and FREE for you to do yourself!)

2.
   SEO (Search Engine Optimization) 
        1. What it is,
        2. How YOU can do it YOURSELF!
        3. Local Google and Yahoo search how to get listed,
        4. How to get your families to write referrals you can USE!

 3.  The Interview! On the phone and in person...(what to say, how to say it.)
        1. On the phone:
                a.    The ten questions to ask that will cause their answer to naturally choose YOU! 
                b.    Top 20 Power words and poison words that invoke "enroll" or "stroll" in a 
                       parent's mind.
        2.    In Person
                 a.    Setting the Stage for the in person interview.
                 b.    The Walk Through and Talk Through, and closing the sale.

4.   How to build a website for FREE!
         1.    How to find and use stock images (and what that is).
         2.    How to present your strengths.
         3.    Must have tabs for your site.
         4.    Branding your image.
         5.    The logo.
         6.    Full color business cards for CHEAP that match your Branded Image.
         7.    Full color banners for WAY less than you may think that match your Branded Image.

 5.   How to build a blog for FREE!
        Regardless if you have a center or a home based childcare, ALL the teachers in your facility, and YOU need to be blogging regularly about what you are doing, how you are doing and why it's important!  This portion is a MUST SEE for ALL ECE professionals! THIS IS VITAL to YOUR continued success!

        1.    Free smart phone app that enables you to capture the precious moments and blog on the
               go as you go (made especially for all of us that "Don't have the time!")
        2.    The importance of a functioning blog to keep your families feeling connected to you and 
               their children.
        3.    Power words and poison words for evoking emotion
        4.    Using your smart phone to capture curriculum, learning, fun, and milestones that keep 
               parents feeling like they are a part of their child's day, EVERYDAY!

If you are reading this and own a home or a center, these ALL apply to YOU, the families you service, the people you hire and the reputation you are building.  This needs to be a MANDATORY webinar for everyone on your staff, especially the sections regarding Blogging!

REGISTER HERE for my FREE webinar :))

                                 
Please register for Five Transforming Steps To Marketing Your Childcare/Preschool Business on Oct
22, 2013 1:00 PM CDT at:               

https://attendee.gotowebinar.com/register/1787420331783776513  Click the link :)

    Five Transforming Steps To Marketing Your Childcare/Preschool Business will tell you: 

Deliver Effective Visual Communications Efficiently

1. How To Utilize Social Media Marketing
2. SEO (What It Is and How To Do It For FREE!)
3.  Rocking The Interview (On The phone and In Person!)
4. How To Build Your Website For Free (that looks like a MILLION!)
5. How To Build Your Childcare Blog For FREE (free app included!)  Also why it is VITAL to your continued successful operations.

                After registering, you will receive a confirmation email containing information about joining the webinar.

                Brought to you by GoToWebinar® Webinars Made Easy®           

Register at the above link, then keep reading...

Over the coming weeks...I am going to CHANGE THE WAY YOU VIEW EACH DAY!  I will be blogging about each one of these topics at the rate of one per week over the next several weeks.  You can keep reading these posts at the rate of one per week, OR, register for my FREE One Hour
WEBINAR
and I will cover all of them for your there in digestible, workable bit-sized pieces.  Really...each ONE of these could take several weeks each to cover.  Unfortunately, I only have time for one/week due to my jammed packed schedule as a fellow childcare owner/preschool teacher/
homeschool momma/ and blogger, that doesn't even include my guest blog spots!  We are all in this together and it's my goal to elevate our profession, our professionals (yes, that includes YOU :)), and the amazing service we perform in the lives of little ones each and everyday.  
The easiest way to create a website for your business. Create your site at Weebly.com!
17 Comments
Sonja
10/18/2013 06:58:27 am

OMG! Why are many of these wonderful opportunities for information during our workday?! It's crazy-making. Please consider a replay on a weekend. PLEASE! Just because it's at nap time does not mean they are all in slumberland. Sonja, the In-Home Child Care Provider.

Reply
LaDonna Woolsey link
10/19/2013 01:37:59 pm

Thank you for your comment Sonja, I appreciate you reaching out to voice the same issue I have been hearing from several other providers. I am looking into a solution. Again, thank you!!

Reply
Amy
10/19/2013 12:29:51 am

I am a preschool owner/operator and am still out of the house at that time. If you'd please consider replaying it on an evening or even more so, a weekend? I am most definately interested.

Reply
LaDonna Woolsey link
10/19/2013 01:40:01 pm

Thank you Amy! I am looking at a solution for this. I will be in contact shortly. As a fellow In Home Provider, I totally understand time constraints and that "naptime" is often a "goal" more than a "reality!" :)) Have a great weekend and I will be in touch.

Reply
Elyae
10/24/2013 01:09:21 am

I missed rhis webinar but I would like to join in next time. Can you please e-mail me the next webinar date & time? Thank you!
-Elyse Hunt
Love & Learning Home Daycare
4 Star KQRIS Provider

Reply
LaDonna Woolsey link
12/29/2013 10:11:21 am

Hello Elyse!

Thank you so much for your comment and interest in upcoming webinars. I have been seeking a solution for low/cost to free webinar platform as I am presenting these to everyone FOR free and would love to keep it that way. It is something I love to provide and will continue to do so!

You encourage me so much by wanting to take part! Thank you!!

Reply
Donna link
10/24/2013 03:27:23 pm

Yes....please consider having another Webinar, preferably later in the evening if possible. Thankyou!

Kane's Loving Childcare
Where we are in the business of "Caring for God's Little Angels"

Reply
LaDonna Woolsey link
12/29/2013 10:15:58 am

Hello Kane!

Yes, I have heard this same request from so many providers and as fellow hard working childcare provider I understand that daytime hours can be so jam packed that the only time we have to sit and listen to a "big people" voice is in the evenings! Thank you for your comment and I am looking for a free/low cost webinar format so that I may keep my webinars free to all! I am passionate about providing real live collaboration and information as a provider to providers for free. So many wonderful ECE folks have sewn their love and training into my life at no cost to me and I want to pay it back/forward/sideways anyway I can.

Keep coming back...don't give up on me! Just like you I too am a 60-80/work week provider first and these trainings must come second to my school family's needs. Thank you again and I will keep you posted!!

Reply
Sonja
10/25/2013 02:37:48 am

Hi-

When I hit the link the first time, it took me to a page that says "
Subscription Cancelled

(my email) will no longer receive an email when a comment is posted to Five Transforming Steps To Marketing Your Childcare/Preschool Business!"

When I hit it again, it took me to the page. Just FYI so that you can tell your web host what happened.

I do not with to have my notifications cancelled.

Reply
LaDonna Woolsey link
12/29/2013 10:19:57 am

Hello Sonja!

Thank you so much for the heads up!! I appreciate your comments and that you wish to remain "notified!" Your comments encourage me to keep writing...keep providing these blogs and trainings at no cost to others. It is my deepest desire to help elevate the reputation of all the wonderful providers out there by teaching them simple ways to "toot their own horns!!"

I hope these trainings continue to inspire you to put your sign on every post that you can. Quality, loving providers are so necessary to our communities and I appreciate so much that you have taken your time to read my trainings. I hope it helps you!!

Reply
Marie Fanfan link
10/27/2013 12:33:20 am

Iam having a little trouble completing the website and publish. Please help.

Reply
LaDonna Woolsey link
12/29/2013 10:23:07 am

Marie! Hello!!

How are you coming on your site? Did you contact the weebly help desk? Also, there are great videos on weebly for completing your site. Often times you need to click "publish" on the screen you are working on and also the screen that appears after you first hit "publish." I know doing this can seem daunting. Hang in there. You will get it and please let me know if weebly help desk has not been able to answer your questions.

Reply
Sonja
10/29/2013 01:46:02 am

Please let me know when you have more announcements. I found you on Facebook but may not be alerted to your updates.

Reply
LaDonna Woolsey link
12/29/2013 10:46:25 am

Hello, Sonja!

I am SO glad you found me on Facebook! Did you find my Woolsey Academy page? This can be found at https://www.facebook.com/WoolseyAcademyForYoungLearners

Please "like" my page!! This helps grow my base, which helps me keep the word out to other providers about free tips and tricks to help them with advertising ideas, daily operations ideas regarding discipline/menus/fun stuff/communications/professionalism.

Share my page with others to help them too!!

Thank you SOOO much for spending your time with me. It is so encouraging to me to continue writing and providing these free articles for everyone to share, collaborate and comment on.

Reply
Smruti Khamkar
12/28/2013 08:53:55 pm

Hi ,

Smruti here from Pune, India.
Want to start a Pre-school + Day care business in Pune.
Would like know your experience in this business.

Regards,
Smruti Khamkar
[email protected]

Reply
LaDonna Woolsey link
12/29/2013 11:04:31 am

Hello, Smruti!

Thank you for your question and spending your time with me! I have been a State licensed, owner operator of Woolsey Academy for Young Learners as the lead Early Childhood Educator for over 10 years. In my time I have encountered many changes socially, legally, and professionally in the "business" of childcare. The tide has changed significantly in regards to how we teach, advertise, communicate, and network in our profession.

This is a great skill that must be ever evolving and one must commit themselves to constant learning to maintain pace our smart phone society.

In my time I have learned how to effectively communicate to my families, community, State, and potential clients that they matter to me just as much as the children in my care. When people know they matter...when they feel your heart and it is followed by action, reputation follows.

My goal is to help those in Early Childhood Education be able to communicate the heart they show to their "school family" each day to the "big people" connected to those children. This communication comes through the curriculum, environment, websites, oral communications, management staff, meals served, themes and services offered, etc. There are so many aspects that encompass the business of childcare.

I do offer consultation for individual centers/providers via email and phone and for a fee to the site. Please contact me via [email protected] to further discuss.

Thank you for your comments and I am happy to help you in any way I can!

Reply
Leah
10/20/2014 03:56:57 am

Do you have the webinar on YouTube. Or a link I can get. This is what I need to keep my preschool/ childcare stay open. I lost all my kids and only have one this year. Any thing will help! Thanks

Reply



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My husband and I both work full time and during the year 2011 we needed a child care provider for our five year old daughter and our 20 month old son. I am a Special Education Teacher for the Willard RII district in Missouri. I found LaDonna Woolsey on the internet while searching for a child care provider.  I had called numerous places and never felt comfortable with any of them to even make an appointment to meet them in person. I called LaDonna, and almost immediately after the conversation started, I felt a sense of relief and made an appointment to check out her daycare in person, the following day.  When I saw her facility I was absolutely amazed. LaDonna answered all of my nervous mom questions and watching her interact with the children made me realize I had found the perfect person to watch my children during the day. She started providing Child Care services for my children immediately... - Lisa Lassley - Special Education Teacher for the Willard RII 

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